Meet the King of Beaujolais.

Beaujolais. Doesn’t the word alone have a delicious sound to it? Beaujolais wine is as popular as it is festive, friendly and joyful. And no-one is more synonymous with Beaujolais than négociant Georges Dubouef- nicknamed in the wine world as the King of Beaujolais!

The region of Beaujolais. Located south of the Burgundy wine region,  was first cultivated by the Romans who planted the areas along its trading route up the Saône River valley.

The Dubouef story begins over four hundred years ago, when the Duboeuf family were producing wine in the Mâconnais region. Fast forward to 1951 – when Georges Duboeuf just out of school, joined his uncle and brother in the small family vineyard, who passed down their passion for wine and their secrets of production.

Full of youthful energy, Georges set off with the family-grown wines strapped to his bicycle, meeting to top French restaurateurs and selling their beaujolais wines.

In 1964 Georges, by then well known for his dynamism, created Les Vins Georges Duboeuf.  Georges revolutionized the practices of the time by applying his ancestors’ traditional methods: respect for the terroir and work of the winemaker, with rigorous selection and monitoring, and the continuous search for high quality.

As a négociant Georges soon realized the value of working with other regional winemakers.  This allowed him to offer wines that reflected the great diversity of the surrounding vineyards.
Georges created a group of producers, “L’Ecrin Mâconnais-Beaujolais”, that represented 40+ winemakers from all appellations of the region. Today they work hand in hand with 300 winemakers, each of whom they know personally.

Recognized by their distinctive labels, Georges’ wines have seen great international success.

The family tradition is set to continue with Georges son Franck and grandson Adrian joining the firm.  Wine buffs, can visit Le Hameau du Vin, a wine experience consisting of four sites all dedicated to vines and wines. Here visitors are taken through 2,000 years of vine cultivation history, with a collection of rare family objects and interactive activities. And Le Hameau du Vin is just a few minutes drive from Thoissy, Val de Saône where Fermob is made!  

Join us for Saturday in the Showroom and enjoy a Beaujolais from Georges Duboeuf while exploring the Fermob collections.