Translating a hospitality brand into reality is an exercise in layering elements in such a way that there can be no doubt who your brand speaks to and what it's trying to convey.

Hospitality is all about creating an experience for the guest. It's not just about a bed to sleep on or a table to eat at, it's about creating the overall experience from the moment they book to the moment they check out. Successfully communicating the unique aspects of the experience you offer is the responsibility of your brand. And you know what they say, first impressions count!

On that note, furniture choice is crucial in setting the tone for a welcoming and comfortable atmosphere. Think of it like creating the perfect outfit to match your personality and style. You want your furniture to reflect the brand's values and personality, just like you would want your outfit to reflect yours.

Let's explore some examples to highlight how furniture styles and colours can convey a brands personality, effectively reaching out and connecting with passersby.

The Classic Sophisticated Style

The Firmdale hotel group boast eight boutique hotels across London and New York, each with their own style but the brands effortlessly elegant personality is evident at each and every location.

Fermob 1900 chairs and Bistro tables outside Charlotte Street Hotel

Oscars Restaurant at Charlotte Street Hotel in Soho where tranquility and luxury collide.

Brand values of tradition and sophistication are clearly represented by the choice of the 1900 collection for the outdoor spaces at all Firmdale locations. The ornate design and vintage feel of the furniture communicate a sense of timeless elegance, making it a great choice for establishments that prioritise luxury and style.

In this case the choice of colour, a light fresh green, conveys a fresh, modern take on the traditional style. Something you'll experience throughout each hotel.

The courtyard at Number Sixteen hotel

The courtyard at Number Sixteen - the feeling is light and fresh but with an undertone of excellence

Interior style at Charlotte Street Hotel

The interiors of the Firmdale hotels continue the fresh and modern style but with the traditional values of excellence and attention to detail that one would expect from a high end boutique.

All images via @firmdale_hotels

The Relaxed And Down To Earth Type

On the other hand, a restaurant that wants to create a casual and laid-back atmosphere would choose comfortable, informal furniture, potentially in eclectic colours. These choices inform the guest how to interact with the space.

Fermob Luxembourg chairs outside Signal Box in Newcastle

With a generous dose of humble hospitality, Signal Box in Newcastle, Australia offers a refined yet casual experience for their guests.

The Luxembourg range of furniture exudes a casual and relaxed atmosphere, making it a perfect choice for Signal Box, a restaurant in Newcastle, Australia with a laid-back vibe.

The food at Signal Box is familiar and simple, yet clever and done well. It's outdoor dining spaces convey this message in furniture form. The mix of timber elements with the warm earthy reds. A simple colour palate. A structured but not formal layout. Subtle elements that combine to convey the owners desire to offer honest food in a thoughtful space to bring people together.

Fermob Luxembourg chairs in courtyard at Signal Box Newcastle

Located in the freshly developed Market Street Lawn precinct, with an open-air courtyard, airy pavilion, and plenty of casual seating for customers to sip coffee or linger over a glass of red. Featuring Luxembourg Chairs in Red Ochre.

All images via @signalboxnewscastle

A Community Focused And Eclectic Vibe

The Mercato Metropolitano Movement is a People’s Movement, with the heart centred around good food. An array of colourful, moveable furniture is just one way to encourage patrons to interact with each other and the space.

Fermob Bistro tables at Mecato Metropolitano

The environments at Mercato Metropolitano are designed to encourage human interaction and to promote community engagements.

In a large space with with huge numbers of people gathering for multiple purposes the furniture needs to be both adaptible and practical. Selecting the Bistro for it's high traffic spaces sends a message that Mercato Metropolitano prioritizes functionality without sacrificing style.

An eclectic mix of colours highlights the informal nature of the spaces, an 'anything goes' and 'everyones welcome' vibe is clearly conveyed.

Fermob Bistro chairs at Mercato Metropolitano

The goal of this business is to promote sustainable natural foods that reflect the vibrant neighbourhood in which they are served in. Featuring the Bistro collection in a range of colours.

All images via @mercatometropolitano

When it comes to creating a great guest experience in hospitality spaces, furniture choice is super important. It can have a big impact on the overall vibe and feel of the space, and it's a key way to establish your brand identity.

By choosing the right furniture, you can create a warm and inviting atmosphere that reflects your brand's values and personality, and makes your guests feel right at home. Plus, it's a smart investment that can help set you apart from the competition and leave a lasting impression on your guests.

If you would like help selecting the perfect combination of furniture and colour to communicate your brand values, get in touch!